Get Unstuck with Dan & Shan
Two Saturdays with Dan & Lashanda: sharpen your story, leave with content ready to post.
You know your business is good. Getting people to see that online is a different job, and nobody handed you a manual for it.
Unstuck: Your Story, On Purpose is a two-Saturday workshop for entrepreneurs tired of overthinking what to post, freezing up on camera, or having a website that says almost nothing about the work they actually do.
Dan Smith of Dos Avocados Media brings 20+ years of storytelling and filmmaking experience to the visual side — framing, camera confidence, and B-roll that earns its keep. Lashanda Deberry of Pür Bella Naturals, with 76k+ followers across social, works with you on turning what your business actually feels like into content people stop scrolling for.
For day one, you get a personal visibility audit of your website and main social account. Day one is story and message work. Day two is hands-on production with cameras rolling, lights on, and two professionals in the room while you make something real.
You leave with material: footage, a recorded introduction, sharper captions, and a plan you can actually keep using.
Saturday, September 12 + Saturday, September 19
10:00am–12:30pm
echo, 404 Hunt Street, Suite 500, Durham
Both Saturdays required · Limited seats
$90 for echo members / $150 for non-members (covers both days)
Apply by Friday, September 11.
Facilitators
Dan Smith is co-founder of Dos Avocados Media, a Durham-based documentary-style media production and storytelling studio that offers video, photo, and story consulting to small businesses in the Research Triangle—especially those who've been overlooked, underestimated, or just never had someone in their corner with a camera.
Lashanda “Shan” Byrd-Deberry is the founder and formulator of Pür Bella Naturals, a cosmetologist, educator, author, and speaker with more than 30 years across beauty, product development, and entrepreneurship.
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