Adults

AI-Powered Marketing Mastery

echo Community Hub
January 17, 2026 10:00 AM

Learn how Al can help small businesses create better content, optimize campaigns, and automate tasks that save time and money.

made possible Thanks in partnership to:

echo and Forward Cities present The AI Playbook: a THREE-part workshop series designed to equip entrepreneurs and small business owners with practical, hands-on strategies for integrating Artificial Intelligence into their businesses.

Led by facilitator Keenan Smith, participants will explore AI beyond the hype, gain access to practical tools, and leave each session with actionable insights tailored to their business growth. Each session will run for 2 hours and will blend instruction, demonstration, and interactive application.

Marketing is no longer guesswork. This session will show how AI can help small businesses create better content, optimize campaigns, personalize customer experiences, and automate tasks that save time and money.

Learning Outcomes & Deliverables:

  • Learn how AI enhances content creation (ads, blogs, visuals).
  • Create a draft AI-generated marketing campaign or customer journey.
  • Receive a list of recommended AI marketing tools for ongoing use.

Ready to implement everything you’ve learned? Don't miss the Unstuck Workshop on January 24th. Return to the same venue at the usual time to keep your momentum going. Secure your spot with our $40 bundle deal.

Information about Session 3 coming up!

Facilitator

Keenan Smith
Product Manager & AI Educator

Keenan is a Product Manager and creator connecting technology, design, and media. He's also the host of Future Conversations

Event quickfacts

Saturday, January 17, 2026
10:00 am
-
12:00 pm
echo Community Hub

112 Broadway St.
Durham, NC 27701

Free
Adults
Workshop
Get event updates

Be the first to know when echo announces a new event or program.

By subscribing you agree to with our Privacy Policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.