Restoring Dignity One Space at a Time: Nadiah Porter's Mission with ClubClean

"My 'why' is rooted in dignity, care, and community. Clean bathrooms aren't just about appearances — they're about respect for people. I started ClubClean to bring cleanliness and care into spaces that are often overlooked, and to build a business that allows me to provide for my family while staying aligned with my values."

~ Nadiah Porter

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A Mission Built on Respect:

When Nadiah Porter looked at the bathrooms in nightlife venues, event spaces, and restaurants across Durham, NC, she saw more than just a cleaning opportunity—she saw a fundamental gap in how essential spaces are valued. Having witnessed firsthand how public bathrooms are often deprioritized despite their critical importance, Nadiah recognized her responsibility to bring dignity and care to spaces that deserve attention. For the past two years, she's been transforming these overlooked spaces through ClubClean, ensuring that everyone who enters feels respected and cared for.

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What is ClubClean:

Based in Durham, NC, ClubClean has been serving the community for two years with a clear and powerful mission. Nadiah provides specialized bathroom cleaning for nightlife venues, event spaces, restaurants, community-centered businesses, and residential clients. Her approach goes beyond surface-level cleaning—it's about creating spaces that honor the dignity of every person who uses them. ClubClean fills a critical gap by offering reliable, detail-oriented service from someone who truly understands the unique demands of events, crowds, and community spaces.

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At the heart of ClubClean's service is a commitment to supporting the people who work in these spaces. By taking care of the demanding work of bathroom maintenance, Nadiah allows employees to focus on what they do best, knowing that this essential aspect of their business is in expert hands.

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Challenges that led to growth:

Building ClubClean from the ground up presented significant challenges that tested Nadiah's resilience and determination. As a single parent working with limited resources—finances, time, and capacity—every step forward required intention and sacrifice. Rather than letting these obstacles stop her, Nadiah chose to stay consistent, ask for help when needed, and learn continuously along the journey. She embraced honesty about her limits while focusing on progress over perfection, showing up day after day to build something meaningful.

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echo's Support of Nadiah's Journey:

When asked about echo's impact, Nadiah speaks with genuine appreciation about the depth of support she's received. The echo community has provided more than surface-level encouragement—they've offered real visibility, opportunities for growth, and pathways to sustainability. For Nadiah, echo serves multiple roles: not only as a source of mentorship and community connection, but also as a client who provides crucial financial stability. This multifaceted support has been instrumental in helping ClubClean establish its foundation and grow.

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The Joy of Making a Difference:

Through her unwavering commitment and echo's supportive community, Nadiah has built ClubClean into a thriving business that creates tangible impact every single day. Her most fulfilling moments come when clients express relief and gratitude, when they tell her they didn't have to worry about anything because she handled it. Knowing that a bathroom has been restored, an event has run smoothly, and people have felt genuinely cared for brings deep satisfaction. Even more meaningful are the days when Nadiah finishes her work knowing she's shown her children what it looks like to build something with integrity and purpose, modeling entrepreneurship grounded in values and care.

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Nadiah's Advice to Fellow Entrepreneurs:

Drawing from her experience building ClubClean while navigating the realities of single parenthood and limited resources, Nadiah offers three essential pieces of advice:

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1. Start where you are and use what you have — clarity comes from action. You don't need everything figured out to begin. Taking that first step, even with uncertainty, is how you discover your path forward.

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2. Don't underestimate the value of your labor or your lived experience. Your unique perspective and the work you do have real worth. Price your services accordingly and recognize that what you bring to the table matters.

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3. Build community, not just a business — you're not meant to do this alone. Entrepreneurship can feel isolating, but surrounding yourself with supportive people who understand the journey makes all the difference.

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It's Your Turn to Restore Dignity:

Nadiah's story with ClubClean demonstrates that with vision, consistency, and the right support system, entrepreneurs can build businesses that serve essential needs while staying true to their core values of dignity and care. Her journey shows that when you lead with purpose and community connection, you can create meaningful impact while providing for your family and building a sustainable future.

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If you need guidance with your business like Nadiah, feel free to check out our programs, services, or contact us. echo is here to guide you step by step, just as we did for Nadiah, helping transform your vision into a successful, purpose-driven enterprise.

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